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Volkswagen Group of America - Electronics Research Laboratory

Senior Staff Product Designer - November 2014 - present

On the ERL's Design and Mechatronics Team, I work to conceptualize new products and digital experiences for future vehicles in the VW Group.  I lead major projects, run creative and technical brainstorming sessions, sketch concepts by hand or by Wacom tablet, generate Solidworks parts and assemblies for rapid prototyping, and construct showcar-quality models.  I report on project status to CEO and Board-level management in the VW Group, both in Europe and in the US.  I am an advocate for the design process and the importance of user experience in an engineering environment.  I contribute regularly on the management level to the overall strategy of my team and the larger organization of the ERL.  I mentor younger designers, and look after the overall creative output of our team.

 

Senior Product Designer - March 2014 - November 2014

Acted as a creative leader, directing multiple project teams working on self-driving vehicle concepts, UI concepts for the Audi, VW, and Bentley brands, and interactive mechanical controls.  I served in a UI/UX directing role on Audi's "Jack" autonomous vehicle concept, which included development of interactive electronics, prototype hardware, and mobile applications.

My main area of focus in the last 2 years has been on concepts related to self-driving vehicles. I am very involved in various projects in this area and represent our interests to relevant government agencies. The Audi James 2025 concept, debuted at CeBIT 2014, is a futuristic vision of a potential interior for one of these vehicles. I was heavily involved in the concept design and interaction/graphics work during the 2 years of development for the James 2025 concept.

Took over and grew the ERL's prototyping facilities, directing a small group of engineers to create the best possible environment for creation of high-quality models.  The shop currently boasts over half a million dollars in 3D printers, laser cutters, CNC mill, and other tools.

 

Industrial Designer [multiple levels] - June 2009 - March 2014

Generated designs for climate unit hardware, concepts for the Audi MMI input device, showcar-quality concepts for interactive elements in the Volkswagen Phaeton.  Provided UI design and graphics for multiple mobile applications and concepts for infotainment systems for VW and Audi brands.